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Annie or better known as Con Ele on social medias was born in Kuantan and spent her childhood in Pekan, Pahang, Malaysia. A kampung kid that loved creating toys out of materials gotten from her father's hardware store and doodling her own skin with ball pen.

Like most design graduates, she pursued her career as a designer + art director at prestigious international advertising agencies. Seven-year itch, she ditched her advertising career and started tattooing at the age of 30.

It was a tough journey at the beginning of the tattoo journey. Worked from Monday - Friday and used her weekends to learn the art of tattooing. Only her siblings and a few closed friends knew about her “secret”. After a year gaining experience at Haiyuan Tattoo, she left her homeland to New Zealand, where she got inspired and developed her own style of work.

After she left New Zealand, she started her own little workspace called The Conetree. Her known style is minimalist work, bold and thin lines and stippling dotwork. Her work(s) are influenced by her architecture and design background.


Apart from tattooing, she does branding designs, and open for tattoo / design collaborations. 

In 2022, OUCH LAB was 
established, a space or community to gather more tattoo talents. Currently OUCH LAB is open for guest-spotting, hoping to get to know more artists from all over the world.

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